Shaam-E-Mehfil is Papon up close: a seated, soulful evening of Sufi, folk and his Bollywood hits, with the stories behind them. The room is small, discerning and high-spending, which suits brands that want to be remembered rather than just seen.
Event at a glance
- Promoter / IP owner
- Percept Live
- Format
- Seated artist tour — 5 cities
- Genre
- Sufi, folk, Bollywood melodies
- Language(s)
- Hindi, Assamese
- When (dates)
- 2026-27 · dates TBC
- Month / window
- 2026-27
- City / cities
- Assumed: Mumbai, Delhi NCR, Bengaluru, Pune, Guwahati
- City tier
- Metro + Tier 1
- Editions / shows
- 5
- Capacity per edition (pax)
- 1800
- Artist line-up
- Papon
Audience and brand context
- Target audience: age
- 25-45
- Target audience: who is in the room
- Melodic and indie-leaning urban professionals and couples
- SEC / affluence
- SEC A / A+
- Gender skew
- 50M / 50F
- Psychographic tags
- Sufi & indie, premium culture, café culture
- Occasion / moment
- Date night / evening out
- Brand-safety flag
- Family-safe
Partnership options
A flexible platform for your brand.
Explore a considered mix of festival visibility, audience engagement, content and hospitality opportunities.Audience fit
Connect with a defined, highly engaged festival community.
Activation formats
Choose the right mix of on-ground, digital, content and hospitality.
Clear objectives
Align the partnership with the marketing result your brand needs.
Sponsorship enquiry