Tribute to Kishore Kumar

Tribute to Kishore Kumar

LocationArena / auditorium
Date / Season2026-27
Audience / Reach40,000 attendees

A grand tribute to India’s most-loved voice: the Kishore Kumar songbook performed with a full orchestra for three generations at once. It’s the most trusted, family-safe premium audience in live music, the people who sign off on insurance, homes, cars and jewellery.

Event at a glance

Promoter / IP owner
Percept Live
Format
Tribute concert tour — 5 cities
Genre
Retro Bollywood (Kishore Kumar songbook)
Language(s)
Hindi
When (dates)
2026-27 · dates TBC
Month / window
2026-27
City / cities
Assumed: Mumbai, Delhi NCR, Kolkata, Pune, Ahmedabad
City tier
Metro + Tier 1
Editions / shows
5
Capacity per edition (pax)
8000
Artist line-up
Tribute line-up TBA + live orchestra

Audience and brand context

Target audience: age
40-65
Target audience: who is in the room
Legacy Hindi film music lovers; families co-attending across generations
SEC / affluence
SEC A / A+
Gender skew
50M / 50F
Psychographic tags
Nostalgia, family co-viewing, premium
Occasion / moment
Family evening out
Brand-safety flag
Family-safe

Partnership options

A flexible platform for your brand.

Explore a considered mix of festival visibility, audience engagement, content and hospitality opportunities.

Audience fit

Connect with a defined, highly engaged festival community.

Activation formats

Choose the right mix of on-ground, digital, content and hospitality.

Clear objectives

Align the partnership with the marketing result your brand needs.

Sponsorship enquiry

Put your brand at the heart of Tribute to Kishore Kumar

Share your campaign objective and partnership priorities. The NowWhat team will help shape the right sponsorship opportunity for your brand.