Our Team

CEO, Founder

Punit Pandey

Business leader with 30+ years of experience across media, telecom and digital, specialising in business strategy, sales, marketing and people leadership.

Punit Pandey is a seasoned business professional with over 30 years of experience across television, radio, print, telecom and digital media. He has held senior leadership positions at 9X Media, INX Media, Reliance Communications, Radio Mirchi and Rediff.com. His expertise spans P&L management, business strategy, sales, marketing, digital growth, IP development and leading high-performing teams.
Developer

Richard Mascarenhas

Business leader with 20+ years of experience across music, media and technology, specialising in P&L, GTM, marketing, content, digital platforms and partnerships.

Richard Mascarenhas is a business leader focused on building businesses at the intersection of culture, media and technology. With experience across Sony Music, Universal Music, Balaji Telefilms and Condé Nast, he has launched business verticals, developed content IPs, built strategic partnerships and created scalable digital and cultural platforms. His expertise spans P&L, GTM, marketing, content, experiences, digital platforms and team leadership.
Designer

Sanjay Ahire

Media and entertainment leader with 25 years of experience, specialising in business strategy, live entertainment, marketing, media monetisation and artist management.

Sanjay Ahire is a senior media and entertainment leader with 25 years of experience across music, films, radio, digital and live entertainment. He is Executive Director at Percept Live and Founder & CEO of Artistivity, where he has led over 1,500 artist bookings. His expertise spans business strategy, marketing, product development, media monetisation and strategic growth across diverse industries.
Art Director

Ashwin Unni

Growth strategist and entrepreneur specialising in strategic marketing, sales operations, brand strategy, AI, automation and business growth.

Ashwin Unni is a growth strategist, entrepreneur and marketing technology leader focused on building brands, products and scalable businesses. His expertise spans growth and brand strategy, go-to-market execution, sales enablement, AI, automation, MarTech, business development and digital transformation. He combines strategic thinking with technology and data-driven execution to drive revenue growth, customer acquisition, innovation and long-term business value.
UX Designer

Preeti Jadhav

Marketing and business leader with 20 years of experience in brand marketing, digital initiatives, IP creation, content and business growth.

Preeti Jadhav is an accomplished marketing and business professional with 20 years of experience across marketing, sales, advertising, digital initiatives and entertainment. She has managed businesses with annual turnover of up to ₹50 crore while leading cross-functional teams of 50+ professionals. Her expertise includes brand launches, content creation, IP development, business strategy and growth.
Marketing

Abhishek

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CEO, Founder

Vikram Singh

Voice AI builder and technology innovator creating human-centric conversational experiences across hiring, tourism, accessibility and digital platforms.

Vikram Singh is a technology innovator focused on building human-centric voice AI experiences. Through Vaarta.in, he develops voice-first solutions for tourism, skills practice, accessibility and everyday support, while at Talentic.in he applies conversational AI to hiring through live voice interviews on WhatsApp. His work explores the intersection of AI, media and natural human interaction.
Developer

Mitali Mehta

Revenue and sponsorship leader specialising in brand partnerships, large-scale concerts, event sponsorships and impactful live experiences.

Mitali Mehta is a revenue and sponsorship professional specialising in brand partnerships, business development and large-scale live events. As Head of Revenue, Brand Solutions & Sponsorships at BAE by ABP Network, she focuses on creating impactful collaborations between brands and audiences. Her experience includes major projects such as the Akon India Tour, Zomaland by Zomato and Kala Ghoda Arts Festival.
Designer

Sonal Shah

Business and revenue transformation leader specialising in media monetisation, strategic partnerships, branded IPs, sponsorships and sales leadership.

Sonal Shah is a business and revenue transformation leader with extensive experience across media, entertainment and branded experiences. She currently leads Brand Partnerships and Sponsorship Sales at Percept Live and has held senior sales and brand leadership roles at Zee Entertainment and Discovery. Her expertise spans media monetisation, strategic alliances, IP development, sponsorships, revenue growth and cross-platform business building.
Art Director

Romel Dias

Creative and media professional with 20+ years of experience across animation, content, VFX, digital platforms, marketing and live music experiences.

Romel Dias is a creative and media professional with over 20 years of experience spanning animation, VFX, advertising, digital content and creative strategy. He is the Founder of Little Sounds and has worked across media production, distribution, marketing and artist-focused experiences. His work includes award-winning films, music videos and campaigns, alongside building intimate live music experiences that connect artists with audiences.
UX Designer

Nikhil Uniyal

Media and marketing leader with 15+ years of experience in revenue strategy, brand growth, IP creation, content and digital ecosystems.

Nikhil Uniyal is a media and marketing professional with over 15 years of experience across revenue leadership, brand strategy and IP creation. As Business Head at Percept Live, he focuses on driving growth and scaling live and IP-led properties. His expertise spans revenue strategy, MarTech, consumer insights, integrated campaigns, content-driven solutions and high-performing sales teams.
Marketing

Shilpa Sharma

Marketing and digital leader with 19+ years of experience in brand solutions, content strategy, social media, creative strategy and performance marketing.

Shilpa Sharma is a marketing and digital professional with 19 years of experience navigating the evolving media and digital landscape. As Co-Founder & CRO at The Salt Inc., she focuses on building meaningful conversations through content, creativity and strategy. Her expertise spans brand solutions, social media, content strategy, digital marketing, performance marketing and creating human-centred brand experiences.
CEO, Founder

Vikram Singh

Voice AI builder and technology innovator creating human-centric conversational experiences across hiring, tourism, accessibility and digital platforms.

Vikram Singh is a technology innovator focused on building human-centric voice AI experiences. Through Vaarta.in, he develops voice-first solutions for tourism, skills practice, accessibility and everyday support, while at Talentic.in he applies conversational AI to hiring through live voice interviews on WhatsApp. His work explores the intersection of AI, media and natural human interaction.
Developer

Mitali Mehta

Revenue and sponsorship leader specialising in brand partnerships, large-scale concerts, event sponsorships and impactful live experiences.

Mitali Mehta is a revenue and sponsorship professional specialising in brand partnerships, business development and large-scale live events. As Head of Revenue, Brand Solutions & Sponsorships at BAE by ABP Network, she focuses on creating impactful collaborations between brands and audiences. Her experience includes major projects such as the Akon India Tour, Zomaland by Zomato and Kala Ghoda Arts Festival.
Designer

Sonal Shah

Business and revenue transformation leader specialising in media monetisation, strategic partnerships, branded IPs, sponsorships and sales leadership.

Sonal Shah is a business and revenue transformation leader with extensive experience across media, entertainment and branded experiences. She currently leads Brand Partnerships and Sponsorship Sales at Percept Live and has held senior sales and brand leadership roles at Zee Entertainment and Discovery. Her expertise spans media monetisation, strategic alliances, IP development, sponsorships, revenue growth and cross-platform business building.
Art Director

Romel Dias

Creative and media professional with 20+ years of experience across animation, content, VFX, digital platforms, marketing and live music experiences.

Romel Dias is a creative and media professional with over 20 years of experience spanning animation, VFX, advertising, digital content and creative strategy. He is the Founder of Little Sounds and has worked across media production, distribution, marketing and artist-focused experiences. His work includes award-winning films, music videos and campaigns, alongside building intimate live music experiences that connect artists with audiences.
UX Designer

Nikhil Uniyal

Media and marketing leader with 15+ years of experience in revenue strategy, brand growth, IP creation, content and digital ecosystems.

Nikhil Uniyal is a media and marketing professional with over 15 years of experience across revenue leadership, brand strategy and IP creation. As Business Head at Percept Live, he focuses on driving growth and scaling live and IP-led properties. His expertise spans revenue strategy, MarTech, consumer insights, integrated campaigns, content-driven solutions and high-performing sales teams.
Marketing

Shilpa Sharma

Marketing and digital leader with 19+ years of experience in brand solutions, content strategy, social media, creative strategy and performance marketing.

Shilpa Sharma is a marketing and digital professional with 19 years of experience navigating the evolving media and digital landscape. As Co-Founder & CRO at The Salt Inc., she focuses on building meaningful conversations through content, creativity and strategy. Her expertise spans brand solutions, social media, content strategy, digital marketing, performance marketing and creating human-centred brand experiences.
CEO, Founder

Khushi Kochar

Creative and experiential leader specialising in culture, brands, music, events, talent, communications and immersive audience experiences.

Khushi Kochar is a Creative & Experiential Producer working at the intersection of creativity, music, media and brands. Her expertise spans creative direction, artist and celebrity management, event and concert curation, brand strategy, marketing, cultural programming and communications. She has worked on major projects including the A.R. Rahman Wonderment Tour, Akon and Badshah Bollyboom Tour, creating experiences that connect audiences, artists and brands.
Developer

Udit Jain

Growth and strategy leader with 14+ years of experience across AI, subscriptions, analytics, digital transformation, product growth and full-funnel marketing.

Udit Jain is a growth and strategy leader with 14+ years of international experience across marketing, subscriptions, analytics and digital transformation. At WPP Media, he contributes to AI transformation, audience intelligence and growth strategy for Google. Previously, he led digital strategy and growth at Outlook Publishing and global subscription growth at inkl, delivering significant improvements in revenue, subscribers, organic growth and product performance.
Designer

Yash Srivastava

Entertainment and music marketing professional specialising in brand solutions, events, artist management, content, culture and experiential IP development.

Yash Srivastava is an entertainment and music marketing professional with experience across brand solutions, events, artist management and experiential platforms. He has worked on 300+ events across India with 100+ brands and clients, while developing event IPs and music-led experiences. His expertise spans client servicing, event business development, ticketing, stage production, artist curation, brand partnerships and entertainment strategy.
Art Director

Piyush Sharma

Media and strategy leader with 19+ years of experience across media, entertainment, e-commerce, business strategy, analytics and digital transformation.

Piyush Sharma is a media and strategy professional with extensive experience across media, entertainment, e-commerce and consulting. As General Manager at EssenceMediacom India, he leads a cluster of accounts while previously heading e-commerce and strategy functions. His expertise spans data-driven strategy, social media analytics, content, business development and digital transformation, supported by experience at Accenture, EY and Creative Connexions.
UX Designer

Ubaid Shaikh

Digital marketing and product leader with 20+ years of experience in technology, product development, business strategy, digital growth and innovation.

Ubaid Shaikh is a digital marketing and product professional with over 20 years of experience across digital strategy, content creation and product development. As Founder of WeClick Tech and Co-Founder of Artistivity, he combines business, technology and customer insights to build effective digital solutions. His expertise spans product development, digital marketing, business operations, client management, mobile applications and data-driven problem solving.
Marketing

Shashank Sharma

Marketing and brand advisor with 20+ years of experience in digital media, branding, marketing strategy and integrated media solutions.

Shashank Sharma is a marketing and brand advisor with over 20 years of experience developing media and marketing solutions across broadcast, web and mobile platforms. As Founder & Director of Tatva Media, he has worked with leading brands including ESPN Star, Airtel, Mercedes-Benz India, Yahoo and SET India. His expertise spans branding, digital media, content strategy, performance marketing, brand consulting and marketing innovation.
CEO, Founder

Khushi Kochar

Creative and experiential leader specialising in culture, brands, music, events, talent, communications and immersive audience experiences.

Khushi Kochar is a Creative & Experiential Producer working at the intersection of creativity, music, media and brands. Her expertise spans creative direction, artist and celebrity management, event and concert curation, brand strategy, marketing, cultural programming and communications. She has worked on major projects including the A.R. Rahman Wonderment Tour, Akon and Badshah Bollyboom Tour, creating experiences that connect audiences, artists and brands.
Developer

Udit Jain

Growth and strategy leader with 14+ years of experience across AI, subscriptions, analytics, digital transformation, product growth and full-funnel marketing.

Udit Jain is a growth and strategy leader with 14+ years of international experience across marketing, subscriptions, analytics and digital transformation. At WPP Media, he contributes to AI transformation, audience intelligence and growth strategy for Google. Previously, he led digital strategy and growth at Outlook Publishing and global subscription growth at inkl, delivering significant improvements in revenue, subscribers, organic growth and product performance.
Designer

Yash Srivastava

Entertainment and music marketing professional specialising in brand solutions, events, artist management, content, culture and experiential IP development.

Yash Srivastava is an entertainment and music marketing professional with experience across brand solutions, events, artist management and experiential platforms. He has worked on 300+ events across India with 100+ brands and clients, while developing event IPs and music-led experiences. His expertise spans client servicing, event business development, ticketing, stage production, artist curation, brand partnerships and entertainment strategy.
Art Director

Piyush Sharma

Media and strategy leader with 19+ years of experience across media, entertainment, e-commerce, business strategy, analytics and digital transformation.

Piyush Sharma is a media and strategy professional with extensive experience across media, entertainment, e-commerce and consulting. As General Manager at EssenceMediacom India, he leads a cluster of accounts while previously heading e-commerce and strategy functions. His expertise spans data-driven strategy, social media analytics, content, business development and digital transformation, supported by experience at Accenture, EY and Creative Connexions.
UX Designer

Ubaid Shaikh

Digital marketing and product leader with 20+ years of experience in technology, product development, business strategy, digital growth and innovation.

Ubaid Shaikh is a digital marketing and product professional with over 20 years of experience across digital strategy, content creation and product development. As Founder of WeClick Tech and Co-Founder of Artistivity, he combines business, technology and customer insights to build effective digital solutions. His expertise spans product development, digital marketing, business operations, client management, mobile applications and data-driven problem solving.
Marketing

Shashank Sharma

Marketing and brand advisor with 20+ years of experience in digital media, branding, marketing strategy and integrated media solutions.

Shashank Sharma is a marketing and brand advisor with over 20 years of experience developing media and marketing solutions across broadcast, web and mobile platforms. As Founder & Director of Tatva Media, he has worked with leading brands including ESPN Star, Airtel, Mercedes-Benz India, Yahoo and SET India. His expertise spans branding, digital media, content strategy, performance marketing, brand consulting and marketing innovation.