Jazz Weekender — 2027 multi-city

Jazz Weekender — 2027 multi-city

LocationPremium outdoor / heritage venues
Date / Season2027
Audience / Reach28,000 attendees

Jazz Weekender is a two-day, premium jazz and world-music festival travelling to 6–8 cities in 2027. It reaches few people but the right ones: affluent, culturally led and loyal, so it sells on affluence, never on reach.

Event at a glance

Promoter / IP owner
Artistivity
Format
Premium festival — 2 days, multi-city
Genre
Jazz, soul, world music
Language(s)
English, Hindi
When (dates)
2027 (6–8 cities)
Month / window
2027
City / cities
6–8 cities (TBC)
City tier
Metro + Tier 1
Editions / shows
7
Capacity per edition (pax)
4000
Artist line-up
TBA (Bayview edition: Aditi Ramesh, Sid Sriram)

Audience and brand context

Target audience: age
28-50
Target audience: who is in the room
Premium, culturally led jazz and world-music audience
SEC / affluence
SEC A+
Gender skew
50M / 50F
Psychographic tags
Premium culture, fine dining, travel
Occasion / moment
Premium weekend
Brand-safety flag
Alcohol present

Partnership options

A flexible platform for your brand.

Explore a considered mix of festival visibility, audience engagement, content and hospitality opportunities.

Audience fit

Connect with a defined, highly engaged festival community.

Activation formats

Choose the right mix of on-ground, digital, content and hospitality.

Clear objectives

Align the partnership with the marketing result your brand needs.

Sponsorship enquiry

Put your brand at the heart of Jazz Weekender — 2027 multi-city

Share your campaign objective and partnership priorities. The NowWhat team will help shape the right sponsorship opportunity for your brand.