LocationPune (pilot) · ShillongOn location
Date / Season26–28 Sep 20262026-27
Audience / Reach360 attendees
BORN DAY drops an artist into a city for 48 hours to make original music and content, and the brand walks away with 100+ finished assets and 12 months of all-territory usage rights. It’s a content property rather than a gate, and the brand can own the format outright.
Event at a glance
- Promoter / IP owner
- Artistivity WOA
- Format
- 48-hour artist content IP
- Genre
- Artist collaboration & original music
- Language(s)
- English, Hindi + local
- When (dates)
- 26–28 Sep 2026 (Pune pilot); season of 6
- Month / window
- 2026-27
- City / cities
- Pune (pilot) · Shillong, Goa, Jaipur, Mumbai, Bangkok, Cape Town, Dubai
- City tier
- National + international
- Editions / shows
- 6
- Capacity per edition (pax)
- 60
- Artist line-up
- Artist per edition
Audience and brand context
- Target audience: age
- 18-30
- Target audience: who is in the room
- Artist fandom and youth-culture audience reached through artist and brand channels
- SEC / affluence
- SEC A / B
- Gender skew
- 50M / 50F
- Psychographic tags
- Street & hip-hop culture, music discovery, creators
- Occasion / moment
- Always-on
- Brand-safety flag
- Brand-safe