Wonderment — content & marketing layer

Wonderment — content & marketing layer

LocationDigital
Date / SeasonDec 2026

The content and digital wrapper around Wonderment (rehearsals, backstage, fan stories, highlight films). It’s digital-only inventory for telecom, streaming and smartphone brands that want the Rahman tour on their feeds without buying the gate.

Event at a glance

Promoter / IP owner
Artistivity
Format
Tour content & digital property
Genre
Behind-the-scenes, rehearsal and fan content
Language(s)
Tamil, Hindi, English
When (dates)
Dec 2026 – Jan 2027
Month / window
Dec 2026
City / cities
Tour cities + digital
City tier
National (digital)
Editions / shows
2
Capacity per edition (pax)
0
Artist line-up
A.R. Rahman tour content

Audience and brand context

Target audience: age
18-45
Target audience: who is in the room
Rahman fans nationally, reached through digital
SEC / affluence
SEC A / B
Gender skew
50M / 50F
Psychographic tags
Film music, fandom
Occasion / moment
Tour window
Brand-safety flag
Family-friendly

Partnership options

A flexible platform for your brand.

Explore a considered mix of festival visibility, audience engagement, content and hospitality opportunities.

Audience fit

Connect with a defined, highly engaged festival community.

Activation formats

Choose the right mix of on-ground, digital, content and hospitality.

Clear objectives

Align the partnership with the marketing result your brand needs.

Sponsorship enquiry

Put your brand at the heart of Wonderment — content & marketing layer

Share your campaign objective and partnership priorities. The NowWhat team will help shape the right sponsorship opportunity for your brand.