Holiboom is India’s Holi weekend at scale: 50 colour parties across 30 cities under one banner. A single partnership puts a brand in the hands, and on the faces, of around a lakh young Indians on the most social day of the year.
Event at a glance
- Promoter / IP owner
- Percept Live
- Format
- Multi-city Holi aggregator — 50 events
- Genre
- Bollywood, Punjabi, EDM
- Language(s)
- Hindi, Punjabi
- When (dates)
- Holi weekend, Mar 2027
- Month / window
- Mar 2027
- City / cities
- 30 cities (Metro + Tier 1 + Tier 2)
- City tier
- Metro + Tier 1 + Tier 2
- Editions / shows
- 50
- Capacity per edition (pax)
- 2000
- Artist line-up
- City-wise DJ & dhol line-ups
Audience and brand context
- Target audience: age
- 18-32
- Target audience: who is in the room
- Young, social, festive crowds in metros and Tier 1–2 cities
- SEC / affluence
- SEC A / B
- Gender skew
- 55M / 45F
- Psychographic tags
- Festive, social-first, party
- Occasion / moment
- Holi
- Brand-safety flag
- Mixed — some alcohol venues
Partnership options
A flexible platform for your brand.
Explore a considered mix of festival visibility, audience engagement, content and hospitality opportunities.Audience fit
Connect with a defined, highly engaged festival community.
Activation formats
Choose the right mix of on-ground, digital, content and hospitality.
Clear objectives
Align the partnership with the marketing result your brand needs.
Sponsorship enquiry