Bollyboom RetroFest

Bollyboom RetroFest

LocationArena / open ground
Date / Season2026-27
Audience / Reach32,000 attendees

RetroFest brings back the songs that defined the 90s and 2000s, Bollywood chartbusters and English pop classics, performed live by the artists who made them. It’s the big night out for India’s most affluent cohort, the 38–55s who now run the households, the businesses and the purchase decisions.

Event at a glance

Promoter / IP owner
Percept Live
Format
Nostalgia festival — 4 cities
Genre
90s & 2000s Bollywood + retro English pop
Language(s)
Hindi, English
When (dates)
2026-27 · dates TBC
Month / window
2026-27
City / cities
Assumed: Mumbai, Delhi NCR, Bengaluru, Hyderabad
City tier
Metro
Editions / shows
4
Capacity per edition (pax)
8000
Artist line-up
TBA — 90s & 2000s icons

Audience and brand context

Target audience: age
38-55
Target audience: who is in the room
Premium 40-somethings, couples and friend groups; high disposable income
SEC / affluence
SEC A / A+
Gender skew
50M / 50F
Psychographic tags
Nostalgia, family outings, premium spend
Occasion / moment
Nostalgia night out
Brand-safety flag
Alcohol present

Partnership options

A flexible platform for your brand.

Explore a considered mix of festival visibility, audience engagement, content and hospitality opportunities.

Audience fit

Connect with a defined, highly engaged festival community.

Activation formats

Choose the right mix of on-ground, digital, content and hospitality.

Clear objectives

Align the partnership with the marketing result your brand needs.

Sponsorship enquiry

Put your brand at the heart of Bollyboom RetroFest

Share your campaign objective and partnership priorities. The NowWhat team will help shape the right sponsorship opportunity for your brand.