Privacy Policy

Effective Date: 15 October 2026
Last Updated: 21 October 2026

1. Introduction

Welcome to NowWat (“NowWat,” “we,” “our,” or “us”).

NowWat is a live entertainment and sponsorship intelligence platform that helps users discover festivals, live entertainment properties, sponsorship opportunities, brand activations, cultural experiences, industry insights, and business partnership opportunities across India.

This Privacy Policy explains how we collect, use, store, disclose, and protect your personal information when you visit our website, browse our content, submit enquiries, or interact with our services.

By accessing or using our website, you acknowledge that you have read this Privacy Policy. Where required by applicable law, we will obtain your consent before collecting or processing your personal information.

2. Information We Collect

We may collect the following types of information depending on how you interact with our website.

2.1 Personal Information

When you contact us, submit an enquiry, or express interest in a festival or sponsorship opportunity, we may collect:

  • Full name
  • Email address
  • Phone number
  • Company or organisation name
  • Job title or professional designation
  • Brand, agency, or business details
  • Information included in your enquiry or message
  • Any other information you voluntarily provide through our website forms

2.2 Business and Partnership Information

When you enquire about sponsorships, festival participation, brand activations, event collaborations, or business partnerships, we may collect relevant professional and commercial information, including your organisation’s name, industry, campaign objectives, partnership requirements, and communication preferences.

2.3 Technical and Usage Information

When you visit our website, certain information may be collected automatically, including:

  • IP address
  • Browser type and version
  • Device and operating system information
  • Pages visited and links clicked
  • Referring website or traffic source
  • Date, time, and duration of visits
  • Website performance and diagnostic information

2.4 Cookies and Similar Technologies

NowWat may use cookies and similar technologies to maintain website functionality, understand visitor behaviour, analyse website traffic, improve user experience, and measure marketing performance.

You can manage or delete cookies through your browser settings. Disabling certain cookies may affect some website features.

3. How We Use Your Information

We may use the information collected to:

  • Operate, maintain, and improve the NowWat website.
  • Display and organise festival listings, entertainment properties, and sponsorship opportunities.
  • Respond to enquiries, contact requests, and partnership proposals.
  • Facilitate relevant communications between users, brands, agencies, festival organisers, and business partners.
  • Share updates about festivals, sponsorship opportunities, brand activations, and industry developments where permitted.
  • Improve website functionality, content relevance, and user experience.
  • Analyse website traffic, visitor engagement, and content performance.
  • Detect fraud, prevent misuse, and maintain website security.
  • Comply with applicable legal obligations and protect our legal rights.

We will process personal information only for purposes permitted by applicable law and on an appropriate legal basis.

4. Sharing and Disclosure of Information

NowWat does not sell personal information.

We may share relevant information in the following circumstances.

4.1 Festival Organisers and Business Partners

If you submit an enquiry about a particular festival, sponsorship opportunity, brand activation, or partnership, we may share the relevant details with the appropriate festival organiser, rights holder, brand, agency, or business partner when necessary to respond to your request or facilitate the opportunity.

Where required by law, we will obtain the necessary consent before sharing your personal information.

4.2 Service Providers

We may share information with trusted service providers that help us operate our website and business, including:

  • Website hosting and maintenance providers
  • Email and communication service providers
  • Website analytics providers
  • Marketing and performance measurement providers
  • Security and technical support providers

These providers may process information on our behalf, subject to applicable contractual and legal requirements.

4.3 Legal and Regulatory Requirements

We may disclose information where necessary to comply with applicable laws, regulations, lawful requests, court orders, or requirements from authorised public authorities, or to protect our rights, property, users, and business.

4.4 Business Transfers

If NowWat undergoes a merger, acquisition, restructuring, or transfer of business assets, relevant information may be transferred where legally permitted and subject to appropriate safeguards.

5. Third-Party Websites and Services

Our website may contain links to third-party websites, ticketing platforms, festival websites, social media platforms, sponsors, event organisers, or other external services.

These third parties operate independently and may have their own privacy policies, terms, and data collection practices. NowWat does not control their websites or assume responsibility for their privacy practices.

We encourage you to review the relevant privacy policies before sharing personal information directly with third parties.

6. Data Retention

We retain personal information only for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy, including responding to enquiries, managing business relationships, maintaining records, resolving disputes, and meeting legal or regulatory obligations.

Retention periods may vary depending on the nature of the information and the purpose for which it was collected.

When personal information is no longer required, we will take reasonable steps to delete it, anonymise it, or otherwise handle it in accordance with applicable law.

7. Data Security

NowWat takes reasonable technical and organisational measures designed to protect personal information against unauthorised access, disclosure, alteration, loss, or misuse.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure. While we take reasonable precautions, we cannot guarantee absolute security.

Users are advised not to include sensitive personal information, passwords, or confidential financial details in general website enquiries.

8. Your Privacy Rights and Choices

Subject to applicable law, you may have the right to:

  • Request access to personal information concerning you.
  • Request correction or updating of inaccurate information.
  • Request erasure of personal information where legally applicable.
  • Withdraw consent where processing is based on consent.
  • Opt out of promotional communications.
  • Raise a privacy-related concern or complaint.
  • Exercise other rights available under applicable data protection laws.

To exercise these rights, please contact us using the details provided in the Contact Us section.

We may need to verify your identity before processing certain requests. Some information may be retained where required by law or where another lawful basis applies.

9. Marketing Communications

Where permitted by applicable law, we may send updates about new festivals, sponsorship opportunities, brand partnerships, industry insights, and other relevant NowWat announcements.

You may unsubscribe from promotional emails using the unsubscribe link provided in the message or by contacting us directly.

Where required, we will obtain consent before sending marketing communications. Essential service-related communications may continue where applicable.

10. Children’s Privacy

NowWat is intended for individuals and organisations interested in live entertainment, festivals, sponsorships, brand activations, and related opportunities.

We do not knowingly collect children’s personal information in violation of applicable law. Where special consent or other safeguards are required for processing children’s personal data, we will follow the requirements applicable to our activities.

If you believe that personal information has been collected from a child in circumstances where collection was not permitted, please contact us so we can review the matter and take appropriate action.

11. International Data Transfers

Our website or service providers may process or store information in locations outside your state or country of residence.

Where personal information is transferred across borders, we will take the steps required by applicable law to ensure that the transfer and subsequent processing are appropriately protected.

12. Compliance with Applicable Indian Laws

NowWat aims to handle personal information in accordance with applicable Indian data protection and information technology laws, including the Digital Personal Data Protection Act, 2023, and applicable rules and provisions in force from time to time.

Where applicable, we will provide required notices, obtain consent, honour legally recognised rights, and implement appropriate safeguards in accordance with applicable law.

The specific rights and obligations applicable to an individual may depend on the relevant legal provisions in force and the circumstances of the processing.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our website, business operations, technology, or legal requirements.

Any revised version will be published on this page with an updated “Last Updated” date.

We encourage you to review this page periodically to stay informed about our privacy practices.

14. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or would like to raise a concern about how your personal information is handled, please contact us.

Website operator: NowWat

Website: https://nowwat.online/

Phone: +91 9266884525

Email: partnerships@nowwat.online

Pune office: B-404 Harmony Tower, Balewadi Highstreet, Opposite to Zudio Baner, Balewadi, Pune, Maharashtra – 45

Privacy and grievance contact: NowWat team — partnerships@nowwat.online. Use this contact for privacy questions, requests to exercise your rights, or complaints about how your personal information is handled.

We will review and respond to privacy-related requests in accordance with applicable law.

This Privacy Policy applies to your use of the NowWat website and related services, subject to applicable laws and any additional terms or notices presented when you use specific features.