LocationBhubaneswarMayfair Lagoon / Convention, Bhubaneswar
Date / Season31 Dec 2026
Audience / ReachPending verification
New Year’s Eve at Mayfair Bhubaneswar: an international headliner, a countdown production and 2,000 premium guests. It’s Bhubaneswar’s highest-intent night of the year for spirits, champagne, auto, cards and travel brands.
Event at a glance
- Promoter / IP owner
- MAIO Sounds
- Format
- New Year's Eve countdown
- Genre
- House & techno + countdown
- Comms language
- English
- When (dates)
- Thu 31 Dec 2026
- City / cities
- Bhubaneswar
- City tier
- Tier 2
- Editions / shows
- 1
- Capacity per edition (pax)
- Pending verification
- Artist line-up
- International house / techno headliner + countdown production (TBA)
- Ticketing partner
- TBC
Audience and brand context
- Target audience: age
- 21–40
- Target audience: who is in the room
- Premium NYE celebrants
- SEC / affluence
- SEC A / A+
- Gender skew
- 55% male · 45% female
- Psychographic tags
- Nightlife, festive, premium celebration
- Occasion / moment
- Alcohol present (21+)
- Brand-safety flag
- New Year's Eve
Proof for buyers
Verified ticketing, reach, audience and past-event evidence can be requested from the NowWat team. Unverified estimates are not presented as facts.
Partnership options
Contact the NowWat team for current hotel night inventory, deliverables and pricing.
Sponsorship enquiry