Endurance brings global dance-music names (Shimza, Mall Grab, Ki/Ki) to the Fairmont for a two-day, five-star festival. A high-ATP crowd, premium bars and hospitality make it a natural fit for spirits, auto, cards and travel brands.
Event at a glance
- Promoter / IP owner
- MAIO Sounds
- Format
- Premium hotel festival — 2 days
- Genre
- House, amapiano, techno
- Comms language
- English
- When (dates)
- Sat 19 – Sun 20 Dec 2026
- City / cities
- Mumbai
- City tier
- Metro
- Editions / shows
- 2
- Capacity per edition (pax)
- Pending verification
- Artist line-up
- Shimza · Mall Grab · Ki/Ki
- Ticketing partner
- TBC
Audience and brand context
- Target audience: age
- 24–40
- Target audience: who is in the room
- Premium festival audience; well-travelled professionals
- SEC / affluence
- SEC A / A+
- Gender skew
- 55% male · 45% female
- Psychographic tags
- Nightlife, travel, premium spend
- Occasion / moment
- Year-end weekend
- Brand-safety flag
- Alcohol present (21+)
Proof for buyers
Verified ticketing, reach, audience and past-event evidence can be requested from the NowWat team. Unverified estimates are not presented as facts.
Partnership options
Contact the NowWat team for current festival inventory, deliverables and pricing.
Sponsorship enquiry