Windsong

Windsong

LocationOutdoor adventure sites
Date / Season2026-27
Audience / Reach30,000 attendees

Windsong pairs live music with adventure (rafting, treks, camping) across six of India’s most scenic outdoor spots. It’s built for the 18–35 crowd that plans weekends around experiences, so outdoor, auto and energy brands become part of the adventure instead of an ad beside it.

Event at a glance

Promoter / IP owner
Percept Live
Format
Adventure music festival — 6 editions
Genre
Folk, indie, acoustic & world (assumed)
Language(s)
Hindi, English
When (dates)
2026-27 · dates TBC
Month / window
2026-27
City / cities
Assumed: Lonavala, Goa, Rishikesh, Coorg, Shillong, Manali
City tier
Destination
Editions / shows
6
Capacity per edition (pax)
5000
Artist line-up
TBA

Audience and brand context

Target audience: age
18-35
Target audience: who is in the room
Adventure-led young urban audience; college, first-jobbers and young professionals
SEC / affluence
SEC A / B
Gender skew
60M / 40F (assumed)
Psychographic tags
Adventure, outdoor, travel, fitness
Occasion / moment
Adventure weekend
Brand-safety flag
Light alcohol

Partnership options

A flexible platform for your brand.

Explore a considered mix of festival visibility, audience engagement, content and hospitality opportunities.

Audience fit

Connect with a defined, highly engaged festival community.

Activation formats

Choose the right mix of on-ground, digital, content and hospitality.

Clear objectives

Align the partnership with the marketing result your brand needs.

Sponsorship enquiry

Put your brand at the heart of Windsong

Share your campaign objective and partnership priorities. The NowWhat team will help shape the right sponsorship opportunity for your brand.