Strawberry Fields Escape turns Panchgani’s tablelands into a three-day music getaway: camping, sunsets, live acts and food under an open sky. Brands get a premium Mumbai–Pune audience for 72 hours. They don’t walk past your activation; they live next to it.
Event at a glance
- Promoter / IP owner
- Percept Live
- Format
- Destination festival — 3 days
- Genre
- Multi-genre: Bollywood live, indie, electronic (assumed)
- Language(s)
- Hindi, English
- When (dates)
- Jan 2027 (dates TBC)
- Month / window
- Jan 2027
- City / cities
- Panchgani, Maharashtra
- City tier
- Destination
- Editions / shows
- 1
- Capacity per edition (pax)
- 13200
- Artist line-up
- TBA
- Ticketing partner
- TBC
Audience and brand context
- Target audience: age
- 25-45
- Target audience: who is in the room
- Young couples, friend groups and young families from Mumbai & Pune who plan weekends around experiences
- SEC / affluence
- SEC A / A+
- Gender skew
- 50M / 50F
- Psychographic tags
- Travel, outdoor, music-first, premium spend
- Occasion / moment
- Long-weekend getaway
- Brand-safety flag
- Alcohol present (age-gated zones)
Partnership options
A flexible platform for your brand.
Explore a considered mix of festival visibility, audience engagement, content and hospitality opportunities.Audience fit
Connect with a defined, highly engaged festival community.
Activation formats
Choose the right mix of on-ground, digital, content and hospitality.
Clear objectives
Align the partnership with the marketing result your brand needs.
Sponsorship enquiry