ICE & MICE — corporate experiences

ICE & MICE — corporate experiences

LocationHotels, corporate parks, resorts
Date / SeasonYear-round

Annual days, dealer meets, launches and incentive trips, produced end to end by Percept Live. This is a brand-funded build rather than a sponsorship slot, and the brand owns the whole room.

Event at a glance

Promoter / IP owner
Percept Live
Format
Bespoke / closed-door
Genre
Corporate entertainment
Language(s)
As briefed
When (dates)
Year-round
Month / window
Year-round
City / cities
Pan-India
City tier
Metro + Tier 1
Editions / shows
1
Artist line-up
As briefed

Audience and brand context

Target audience: age
28-55
Target audience: who is in the room
CXOs, HR and marketing leaders; employees, dealers and partners
SEC / affluence
SEC A+
Gender skew
As briefed
Psychographic tags
Corporate
Occasion / moment
Annual day / launch / offsite
Brand-safety flag
As briefed

Partnership options

A flexible platform for your brand.

Explore a considered mix of festival visibility, audience engagement, content and hospitality opportunities.

Audience fit

Connect with a defined, highly engaged festival community.

Activation formats

Choose the right mix of on-ground, digital, content and hospitality.

Clear objectives

Align the partnership with the marketing result your brand needs.

Sponsorship enquiry

Put your brand at the heart of ICE & MICE — corporate experiences

Share your campaign objective and partnership priorities. The NowWhat team will help shape the right sponsorship opportunity for your brand.