Halloween Ark Festival — Bayview

Halloween Ark Festival — Bayview

LocationBayview Lawns, Princess Dock
Date / Season31 Oct 2026Oct 2026
Audience / Reach2,000 attendees

South Bombay’s biggest Halloween happens open-air at Bayview Lawns, with Âme headlining a costume-led night by the water. It’s a 2,000-strong, dressed-up, phone-out crowd, made for spirits, energy and fashion brands that want to own the most photographed night of October.

Event at a glance

Promoter / IP owner
MAIO Sounds × Artistivity
Format
Open-air tentpole — sunset to 10 PM
Genre
Melodic house & techno
Language(s)
Instrumental / English
When (dates)
Sat 31 Oct 2026
Month / window
Oct 2026
City / cities
Mumbai (South Bombay)
City tier
Metro
Editions / shows
1
Capacity per edition (pax)
2000
Artist line-up
Âme + line-up TBA
Ticketing partner
TBC

Audience and brand context

Target audience: age
19-32
Target audience: who is in the room
Electronic music fans and a costume-led Halloween crowd
SEC / affluence
SEC A / A+
Gender skew
55M / 45F
Psychographic tags
Nightlife, electronic music, fashion, social-first
Occasion / moment
Halloween
Brand-safety flag
Alcohol present (21+)

Partnership options

A flexible platform for your brand.

Explore a considered mix of festival visibility, audience engagement, content and hospitality opportunities.

Audience fit

Connect with a defined, highly engaged festival community.

Activation formats

Choose the right mix of on-ground, digital, content and hospitality.

Clear objectives

Align the partnership with the marketing result your brand needs.

Sponsorship enquiry

Put your brand at the heart of Halloween Ark Festival — Bayview

Share your campaign objective and partnership priorities. The NowWhat team will help shape the right sponsorship opportunity for your brand.