COCOA DANCE — Linking House season

COCOA DANCE — Linking House season

7 Nov 2026 – 26 Dec 2026
LocationLinking House
Date / Season7 Nov 2026 – 26 Dec 2026Nov–Dec 2026
Audience / Reach4,000 attendees

COCOA DANCE is a weekly dance residency built around Sam Samurai, with a recurring crowd that turns up every Saturday through the festive season. It’s ideal for spirits and lifestyle brands that want to own a night, not just appear at one.

Event at a glance

Promoter / IP owner
Artistivity × MAIO Sounds (Triple A)
Format
Club series — 8 Saturdays
Genre
House & dance (resident: Sam Samurai)
Language(s)
Instrumental / English
When (dates)
Sat 7 Nov – 26 Dec 2026
Month / window
Nov–Dec 2026
City / cities
Mumbai
City tier
Metro
Editions / shows
8
Capacity per edition (pax)
500
Artist line-up
Sam Samurai (resident) + weekly guests
Ticketing partner
District (earlier edition)

Audience and brand context

Target audience: age
21-32
Target audience: who is in the room
Young Mumbai nightlife regulars
SEC / affluence
SEC A
Gender skew
55M / 45F
Psychographic tags
Nightlife, dance, fashion
Occasion / moment
Saturday night
Brand-safety flag
Alcohol present (21+)

Partnership options

A flexible platform for your brand.

Explore a considered mix of festival visibility, audience engagement, content and hospitality opportunities.

Audience fit

Connect with a defined, highly engaged festival community.

Activation formats

Choose the right mix of on-ground, digital, content and hospitality.

Clear objectives

Align the partnership with the marketing result your brand needs.

Sponsorship enquiry

Put your brand at the heart of COCOA DANCE — Linking House season

Share your campaign objective and partnership priorities. The NowWhat team will help shape the right sponsorship opportunity for your brand.