ONESOUND

Date / SeasonFeb 2027
Audience / Reach40,000 attendees

ONESOUND is a one-night arena festival in two cities plus a digital broadcast, built around a global headliner (Peggy Gou is on offer). It’s 40,000 ticketed Gen Z and millennial fans with a live stream on top, and the broadcast layer is separate inventory to sell.

Event at a glance

Promoter / IP owner
Artistivity + co-promoter
Format
Arena festival — 2 cities + digital broadcast
Genre
Global electronic & cross-cultural
Language(s)
English
When (dates)
Feb 2027 (artist window 10–18 Feb)
Month / window
Feb 2027
City / cities
Mumbai + Delhi NCR or Bengaluru
City tier
Metro
Editions / shows
2
Capacity per edition (pax)
20000
Artist line-up
Peggy Gou (offer out — USD 1.2M landed, 2 shows)
Ticketing partner
Fever

Audience and brand context

Target audience: age
18-34
Target audience: who is in the room
Gen Z and millennials; global electronic and cross-cultural music fans
SEC / affluence
SEC A / A+
Gender skew
50M / 50F
Psychographic tags
Global music, nightlife, fashion, travel
Occasion / moment
Big night out
Brand-safety flag
Alcohol present

Partnership options

A flexible platform for your brand.

Explore a considered mix of festival visibility, audience engagement, content and hospitality opportunities.

Audience fit

Connect with a defined, highly engaged festival community.

Activation formats

Choose the right mix of on-ground, digital, content and hospitality.

Clear objectives

Align the partnership with the marketing result your brand needs.

Sponsorship enquiry

Put your brand at the heart of ONESOUND

Share your campaign objective and partnership priorities. The NowWhat team will help shape the right sponsorship opportunity for your brand.