Who We Are
Built for an Industry That Never Stands Still
Live entertainment moves fast. NowWat gives brands and agencies a clearer view of India’s live IPs, from audience and location to sponsorship fit.
Explore current properties, compare the facts that matter and connect with the teams bringing them to life.
The current catalogue
Current published listings as of 19 October 2026.
Our Mission
Make Every Opportunity Count
Today, we organise live IP listings and practical sponsorship information in one place. Brands can shortlist relevant properties; organisers can present their inventory with the context buyers need to start a useful conversation.
Our Vision
Shaping the Future of Live Entertainment
We want India’s live entertainment market to be as straightforward to plan and measure as other media investments, while preserving the cultural relevance and human energy that make experiences distinctive.
The Next Great Partnership Starts Here
Have a brand brief or an IP to list? Explore the current catalogue, then speak with our team about the right fit.