XCC (Xtreme Combat Championship) has been building Indian mixed martial arts since 2009. Fight nights are loud, male-skewed and made for clips, and the cage, the walkouts and the replays put a brand right in the action.
Event at a glance
- Promoter / IP owner
- Percept Live
- Format
- MMA fight night — city card
- Genre
- Mixed martial arts
- Language(s)
- English / Hindi commentary
- When (dates)
- TBC
- Month / window
- TBC
- City / cities
- Assumed: Mumbai
- City tier
- Metro
- Editions / shows
- 1
- Capacity per edition (pax)
- 794
- Artist line-up
- City fight card TBA
Audience and brand context
- Target audience: age
- 18-34
- Target audience: who is in the room
- Combat-sports fans; heavy male skew
- SEC / affluence
- SEC A / B
- Gender skew
- 80M / 20F
- Psychographic tags
- Combat sports, fitness, gaming
- Occasion / moment
- Fight night
- Brand-safety flag
- Alcohol present
Partnership options
A flexible platform for your brand.
Explore a considered mix of festival visibility, audience engagement, content and hospitality opportunities.Audience fit
Connect with a defined, highly engaged festival community.
Activation formats
Choose the right mix of on-ground, digital, content and hospitality.
Clear objectives
Align the partnership with the marketing result your brand needs.
Sponsorship enquiry