New Year Weekend at Bayview

New Year Weekend at Bayview

30–31 Dec 2026
LocationBayview Lawns, Princess Dock
Date / Season30–31 Dec 2026Dec 2026
Audience / Reach7,500 attendees

Two nights, two international headliners, one harbour countdown. New Year at Bayview is South Bombay’s premium electronic NYE, the night spirits, champagne, auto and card brands most want to be part of.

Event at a glance

Promoter / IP owner
MAIO Sounds × Artistivity
Format
Open-air 2-night New Year weekend
Genre
House & techno
Language(s)
Instrumental / English
When (dates)
Wed 30 – Thu 31 Dec 2026
Month / window
Dec 2026
City / cities
Mumbai (South Bombay)
City tier
Metro
Editions / shows
2
Capacity per edition (pax)
3750
Artist line-up
30 Dec: UNDERCATT · 31 Dec: Rodriguez Jr / Fatima Hajji
Ticketing partner
TBC

Audience and brand context

Target audience: age
21-38
Target audience: who is in the room
Premium electronic music audience; NYE celebrants
SEC / affluence
SEC A / A+
Gender skew
55M / 45F
Psychographic tags
Nightlife, premium celebration, travel
Occasion / moment
New Year's Eve
Brand-safety flag
Alcohol present (21+)

Partnership options

A flexible platform for your brand.

Explore a considered mix of festival visibility, audience engagement, content and hospitality opportunities.

Audience fit

Connect with a defined, highly engaged festival community.

Activation formats

Choose the right mix of on-ground, digital, content and hospitality.

Clear objectives

Align the partnership with the marketing result your brand needs.

Sponsorship enquiry

Put your brand at the heart of New Year Weekend at Bayview

Share your campaign objective and partnership priorities. The NowWhat team will help shape the right sponsorship opportunity for your brand.