Eat Play Love — Mega

Eat Play Love — Mega

LocationOpen ground / urban park
Date / Season2027-28
Audience / Reach31,000 attendees

Eat Play Love is a weekend food-and-music carnival: dozens of kitchens, live bands, games and play zones in one park. It’s the highest-sampling property in the portfolio, because families arrive hungry and leave having tried everything.

Event at a glance

Promoter / IP owner
Percept Live
Format
Food, music & play festival — 4 cities
Genre
Food + live music + play
Language(s)
Hindi, English
When (dates)
2027-28 · dates TBC
Month / window
2027-28
City / cities
Assumed: Mumbai, Pune, Bengaluru, Delhi NCR
City tier
Metro + Tier 1
Editions / shows
4
Capacity per edition (pax)
7750
Artist line-up
Live acts + chef line-up TBA

Audience and brand context

Target audience: age
24-45
Target audience: who is in the room
Families and couples looking for a day out
SEC / affluence
SEC A / B
Gender skew
50M / 50F
Psychographic tags
Food, family, weekend outings
Occasion / moment
Weekend family day out
Brand-safety flag
Family-safe

Partnership options

A flexible platform for your brand.

Explore a considered mix of festival visibility, audience engagement, content and hospitality opportunities.

Audience fit

Connect with a defined, highly engaged festival community.

Activation formats

Choose the right mix of on-ground, digital, content and hospitality.

Clear objectives

Align the partnership with the marketing result your brand needs.

Sponsorship enquiry

Put your brand at the heart of Eat Play Love — Mega

Share your campaign objective and partnership priorities. The NowWhat team will help shape the right sponsorship opportunity for your brand.