Bollyboom has been India’s Bollywood dance-music brand since 2013. The Marquee Arena edition goes stadium-scale, with 25,000 fans, A-list Bollywood performers and a production built for the camera: mass reach with premium production values.
Event at a glance
- Promoter / IP owner
- Percept Live
- Format
- Bollywood arena concert
- Genre
- Bollywood dance & pop
- Language(s)
- Hindi
- When (dates)
- TBC
- Month / window
- TBC
- City / cities
- Assumed: Mumbai
- City tier
- Metro
- Editions / shows
- 1
- Capacity per edition (pax)
- 25000
- Artist line-up
- Bollywood headliners TBA
Audience and brand context
- Target audience: age
- 18-35
- Target audience: who is in the room
- Bollywood dance-music audience; college to young professionals
- SEC / affluence
- SEC A / B
- Gender skew
- 55M / 45F
- Psychographic tags
- Bollywood, nightlife, social-first
- Occasion / moment
- Big night out
- Brand-safety flag
- Alcohol present
Partnership options
A flexible platform for your brand.
Explore a considered mix of festival visibility, audience engagement, content and hospitality opportunities.Audience fit
Connect with a defined, highly engaged festival community.
Activation formats
Choose the right mix of on-ground, digital, content and hospitality.
Clear objectives
Align the partnership with the marketing result your brand needs.
Sponsorship enquiry