India Model Search

India Model Search

LocationMalls, colleges, finale arena
Date / SeasonTBC
Audience / Reach31,900 attendees

India Model Search is a grassroots, transparent talent hunt: city auditions, grooming, and a televised-style finale. Beauty, fashion and smartphone brands get months of repeat touchpoints with aspirational 17–26-year-olds across Tier 1 and Tier 2 India.

Event at a glance

Promoter / IP owner
Percept Live
Format
Grassroots talent search — multi-city season
Genre
Fashion & talent
Language(s)
Hindi, English
When (dates)
TBC
Month / window
TBC
City / cities
Multi-city (Tier 1 & 2 auditions + grand finale)
City tier
Tier 1 + Tier 2
Editions / shows
1
Capacity per edition (pax)
31900
Artist line-up
Judges & mentors TBA

Audience and brand context

Target audience: age
17-26
Target audience: who is in the room
Aspiring models and fashion-led youth; their families and college networks
SEC / affluence
SEC A / B / C
Gender skew
40M / 60F
Psychographic tags
Aspiration, fashion, beauty, social-first
Occasion / moment
Audition season
Brand-safety flag
Family-safe

Partnership options

A flexible platform for your brand.

Explore a considered mix of festival visibility, audience engagement, content and hospitality opportunities.

Audience fit

Connect with a defined, highly engaged festival community.

Activation formats

Choose the right mix of on-ground, digital, content and hospitality.

Clear objectives

Align the partnership with the marketing result your brand needs.

Sponsorship enquiry

Put your brand at the heart of India Model Search

Share your campaign objective and partnership priorities. The NowWhat team will help shape the right sponsorship opportunity for your brand.