Hornbill Festival

Hornbill Festival

Hornbill Festival

1–10 Dec 2026
LocationNagaland
Date / Season1–10 Dec 2026Annual flagship edition
Audience / Reach150,000+ cumulative footfall20M+ estimated campaign reach
SponsorshipPriority sponsorship inventory availableIndicative range: ₹25 lakh – ₹1.5 crore

Hornbill Festival brings together performance, heritage, music, food, design and craft within one of India’s most recognisable cultural celebrations. Its scale and breadth allow brands to participate across several audience passions rather than a single entertainment format.

The property is suited to marketing teams looking for destination storytelling, cultural association and meaningful interaction with travellers and culture-first audiences. A multi-day programme also creates repeated exposure and multiple content moments.

NowWhat can help shape the opportunity around audience relevance, activation requirements, hospitality and campaign amplification before, during and after the festival.

Partnership options

A flexible platform for your brand.

Explore a considered mix of festival visibility, audience engagement, content and hospitality opportunities.

Audience fit

Connect with a defined, highly engaged festival community.

Activation formats

Choose the right mix of on-ground, digital, content and hospitality.

Clear objectives

Align the partnership with the marketing result your brand needs.

Sponsorship Opportunities

Presenting and powered-by partnerships
Culture, music, food and craft zones
Destination and travel storytelling
Premium hospitality programmes
Creator and media collaborations

Available Inventory

Main-stage visibility
Branded cultural or experience pavilion
Audience engagement installations
Sampling and product demonstration
Digital films and social content
VIP access, hosting and stakeholder experiences

Previous Editions

Established annual cultural property
Multi-venue and multi-format programming
Strong domestic travel interest
Extensive music, food, heritage and craft content

Brand Partnerships

Illustrative categories: banking, telecom, automotive, travel, beverages, consumer technology and tourism.

Sponsorship enquiry

Put your brand at the heart of Hornbill Festival

Share your campaign objective and partnership priorities. The NowWhat team will help shape the right sponsorship opportunity for your brand.