LocationMumbaiDublin Square, Phoenix Marketcity, Kurla
Date / Season31 Oct 2026 – 1 Nov 2026Oct 2026
Audience / Reach6,000 attendees
Aaj Ka Scene is hip-hop, dance, skate and street style live inside Phoenix Marketcity. The ticketed crowd is Gen Z, and the mall’s weekend footfall adds lakhs of walk-past eyeballs, so sampling and retail tie-ups happen right where people shop.
Event at a glance
- Promoter / IP owner
- Percept Live
- Format
- Hip-hop & youth-culture festival — 2 days
- Genre
- Hip-hop, rap, street dance, skate
- Language(s)
- Hindi, English
- When (dates)
- 31 Oct – 1 Nov 2026
- Month / window
- Oct 2026
- City / cities
- Mumbai
- City tier
- Metro
- Editions / shows
- 2
- Capacity per edition (pax)
- 3000
- Artist line-up
- Hip-hop line-up TBA
Audience and brand context
- Target audience: age
- 16-28
- Target audience: who is in the room
- Hip-hop and youth-culture audience; college crowd; mall spill footfall
- SEC / affluence
- SEC A / B
- Gender skew
- 60M / 40F
- Psychographic tags
- Street & hip-hop culture, sneakers, gaming
- Occasion / moment
- Halloween weekend
- Brand-safety flag
- Youth — no alcohol on floor (assumed)
Partnership options
A flexible platform for your brand.
Explore a considered mix of festival visibility, audience engagement, content and hospitality opportunities.Audience fit
Connect with a defined, highly engaged festival community.
Activation formats
Choose the right mix of on-ground, digital, content and hospitality.
Clear objectives
Align the partnership with the marketing result your brand needs.
Sponsorship enquiry